Unveiled on 1923, the "Hollywoodland" sign was erected as an advertisement to sell homes. Built at a cost of $21,000 by the Hollywoodland Real Estate Group, the sign’s individual letters were 45 feet tall and 30 feet wide. There were plans to demolish the decrepit sign after its useful days as an advertisement were over, but it was decided to remove only the last four letters, retaining the word “Hollywood.” Today it remains one of the most recognizable signs in the world.
A beautiful way to approach the sign is by driving up Beachwood Canyon Drive from Franklin. Get your camera out at the intersection of Cheramoya and click away! It is against the law to approach the sign, which is screened off by fencing and a battery of security cameras.